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The British National Bibliography
| The British National Bibliography contains all the new books published in the UK and Ireland. It is published weekly and annually in print and monthly on CD-ROM. It also includes the first issue of new journals. Most libraries will have access to it. |
The most useful section is the Classified Subject Catalogue. Using this you can find the books published in your field of study. In this section, the entries are arranged according to the Dewey Decimal System of subject classification:
The Dewey Decimal system classifies books as follows:
000-099 General works (including libraries, journalism, general encyclopedias, etc.)
100-199 Philosophy and Related Disciplines
200-299 Religion
300-399 Social Sciences
400-499 Language
500-599 Natural Science and Mathematics
600-699 Technology (Applied Science)
700-799 Arts
800-899 Literature
900-999 General Geography and History
Example
The following information is given for each book:
|
Mack, Joanna London at war: the making of modern London, 1939-1945 / Joanna Mack and Steve Humphries.- London : Sidgwick & Jackson, 1985.-176p : ill, 1 map, ports; 26 cm. Bibliography : p173-174.- Includes index ISBN 0-283-99232-8 (cased) : ?13.95 ISBN 0-283-99233-6 (pbk) : ?9.95 B86-00475 |
The abbreviations used are:
| v | volumes. |
| p | pages. The preliminary pages, if they are separately numbered, are shown separately. For example, vii, 222p. means seven preliminary pages are numbered with roman numerals and two hundred and twenty-two pages of text. |
| plates | pages generally containing illustrative matter, frequently numbered and sometimes on different paper. |
| ill | illustrations in the text or on plates. |
| col.ill. | coloured illustrations. |
| facsims | facsimile reproductions. |
| geneal.table | genealogical table. |
| port | portrait. |
| cm | centimetres-used to give the height of a book. |
| pbk | paperback book. |
| ISBN | International Standard Book Number |
| prices | prices current at the time of appearance |
Therefore, the example above means
The main entry heading for this book is the first named author, Mack, Joanna. The title is: London at war: the making of modern London, 1939-1945, and is written by Joanna Mack and Steve Humphries. It was published in London by Sidgwick and Jackson in 1985. There are 176 pages with illustrations, a map and portraits, and the volume is approximately 26 cm in height. The book includes a bibliography on pages 173-174 and an index. There are two International Standard Book Numbers (ISBN) for this book: the first one, 0-283-99232-8, is for the hardback (cased) edition, which was priced at ?13.95 at the time of publication; the second, 0-283-99233-6, is for the paperback edition, which was priced at ?9.95 at the time of publication. The catalogue record bears a BNB number of B86-00475.
The most useful section is the Classified Subject Catalogue. Using this you can find the books published in your field of study. In this section, the entries are arranged according to the Dewey Decimal System of subject classification. Look at the following extract from Volume 1, 1987 for 658.8 – Marketing.
658.8 – MARKETING658.8 – Business firms. MarketingMathur, Shiv Sahai. How firms compete: a new classification of generic strategies / by Shiv Sahai Mathur. – [London] (Frobisher Crescent, Barbican, EC2Y 8HB): City University Business School, 1986. – 47p : ill; 30cm. – (Working paper series, ISSN 0140-1041; no.81) Bibliography : p46-47 No price (pbk) B87-55442 658.8 – Great Britain. Marketing by small firms – ManualsPatten, Dave. Successful marketing for the small business / Dave Patten. – London: Kogan Page, 1985. – 252p : ill, facsims; 23cm ISBN 0-85038-941-0 (cased) : ?11.95 ISBN 0-85038-942-9 (pbk) : ?6.95 B84-41744
658.8 – Industrial marketingChisnall, Peter M.. Strategic industrial marketing / Peter M. Chisnall. – Englewood Cliffs; London: Prentice Hall International, c1985. – xiv, 352p : ill Includes index ISBN 0-13-851395-3 (pbk) : ?13.95 B85-09910 Industrial marketing & purchasing. – Vol. l, no. l (1986)-. – Bradford: MCB University Press, 1986-. – v : ill; 25cm Three issues yearly ISSN 0268-3911 = Industrial marketing & purchasing No price Also classified at 658.7’2 B87-15761 Industrial marketing digest. – [1976]-. – Dorking (The Old Rectory, Ranmore Common, Dorking, Surrey, RH5 6SP) : Industrial Marketing Digest, [1976]-. – v.: ill, ports; 18cm Quarterly. – Description based on: Vol. 9, no.3 (third quarter, 1984) ?32.00 per year B87-46526 Anderson, Patricia M.. Marketing communications / Patricia M. Anderson, Leonard G. Rubin. – Englewood Cliffs, N.J.; London: Prentice-Hall, c1986. – xiii, 450p : ill, maps, facsims, forms; 24cm Includes index ISBN 0-13-557091-3 : ?33.15 Also classified at 659 B87-37286 Baker, Michael J.. Marketing: an introductory text / Michael J. Baker. – 4th ed. – Basingstoke Macmillan, 1985. – [488]p; 24cm Previous ed.: 1979 ISBN 0-333-39099-7 (cased) : ?25.00 : CIP confirmed ISBN 0-333-39100-4 (pbk) : ?8.95 B85-24673 Davidson, J. H.. Offensive marketing: or, How to make your competitors followers / Hugh Davidson. – 2nd ed. – Harmondsworth: Penguin, 1987. – 415p : ill; 20 – (The Penguin business library) Previous ed.: i.e., rev. and updated ed.. 1975. – Bibliography : p395-396. – Includes index ISBN 0-14-009117-3 (pbk) : ?4.95 B87-42903 Davidson, J. H.. Offensive marketing: or how to make your competitors followers / Hugh Davidson. – 2nd ed. – Aldershot: Gower, 1987. – 415p : ill; 24cm Previous ed.: i.e., rev. and updated ed., Harmondsworth: Penguin, 1975. – Bibliography: p395-396. – Includes index ISBN 0-566-02653-8 : ?22.50 B87-04749 Foster, Douglas. Mastering marketing / Douglas Foster. – 2nd ed. – London: Macmillan Education, 1984 (1986 [printing]). – xiii, 326p : ill; 22cm. – (Macmillan master series) Previous ed.: 1982. – Bibliography : p315. – Includes index ISBN 0-333-37195-x (pbk) : ?3.95 B84-14344 Frain, John. The principles and practice of marketing / John Frain. – London: Pitman, 1986. – [256]p : ill; 23cm Includes bibliography and index ISBN 0-273-02583-x (pbk) : ?7.95 : CIP confirmed B86-09915 Kotler, Philip. Marketing: an introduction / Philip Kotler, Gary Armstrong. – London: Prentice-Hall International, c1987. – xxi, 595p col.ill, Icol.map, col.ports; 26cm Includes index ISBN 0-13-557612-1 (pbk) : ?16.95 B87-44300 Levitt, Theodore. The marketing imagination / Theodore Levitt. – New, expanded ed. – New York: Free Press; London: Collier Macmillan, c1986. – xxv, 238p : ill; 24cm Previous ed.: 1983. – Includes index ISBN 0-02-919180-7 (cased) : No price ISBN 0-02-919090-8 (pbk) : ?8.95 B87-31171 Marketing Education Group. Conference (15th: 1982 University of Lancaster). Marketing: bridging the gap between theory and practice: proceedings, Marketing Education Group 15th annual conference, University of Lancaster, July 1982 / edited by Michael J. Thomas. – [Lancaster] : [Department of Marketing, University of Lancaster for Marketing Education Group], [1982]. – 602p : ill; 21cm ISBN 0-901699-91-8 (pbk) : No price B87-50949 Marketing Education Group. Conference (16th: 1983 Cranlield School of Management). Proceedings of Marketing Education Group: 16th Annual Conference back to basics, the 4 Ps revisited: Cranfield School of Management July 1983 / eds., Martin Christopher, Malcolm McDonald, Angela Rushton. – [Cranfield] [Cranfield Press], [1985?]. – 766p : ill; 21cm ISBN 0-902937-86-3 (pbk) : No price B87-38334 Marketing in action. – [Milton Keynes] : [Open University], [1985]. – 3v; 32cm. – (P677) Title from binder. – At head of title : The Open University Open Business School; Cranfield School of Management. – Contents : 11 booklets, various leaflets and sheets, 1 video cassette, 8 sound cassettes No price B87-17323 Marketing management and administrative action. – 5th ed. / [edited by] Steuart Henderson Britt… [et al.]. – New York; London : McGraw-Hill, c1983. – xii, 468p ill; 24cm. – (McGraw-Hill series in marketing) Previous ed.: 1978. – Includes bibliographies ISBN 0-07-006949-2 (pbk) : No price B87-34948 Marketing management technology as a social process / edited by George Fisk. – New York; London Praeger, 1986. – xvi, 307p : ill; 25cm Includes bibliographies and index ISBN 0-275-92177-8 : ?37.85 B86-30235 |
Parsons, W. J.. Improving marketing performance / W.J. Parsons. – Aldershot: Gower, c1987. – [180]p; 22cm ISBN 0-566-02595-7 : ?19.50 : CIP confirmed B86-17804 Pilditch, James. Winning : how “winning” companies create the products we all want to buy / James Pilditch. – London: Harper & Row, 1987. – xii, 273p ill, ports; 24cm Bibliography : p261-263. – Includes index ISBN 0-06-318391-9 : ?12.95 B87-06280
Rapp, Stan. Maxi marketing: the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins. – New York; London McGraw-Hill, 0987. – x, 278p : ill; 24cm Includes index ISBN 0-07-051191-8 : ?17.95 Also classified at 659.1 B87-43218 Stanton, William J.. Fundamentals of marketing. – 8th ed. / William J. Stanton, Charles Futrell. – New York; London: McGraw-Hill, 0987. – xx, 666p : ill (some col.), facsims; 25cm. – (McGraw-Hill series in marketing) Previous ed.: 1984. – Includes index ISBN 0-07-060943-8 : ?29.95 B87-30481 Walker, Hugh. Marketing / Hugh Walker and Joan Richardson. – London: Pan, 1986. – 168p : ill; 18cm. – (Pan management guides) Includes index ISBN 0-330-29523-3 (pbk) : ?2.95 B87-35143 Weinrauch, J. Donald. The marketing problem solver / J. Donald Weinrauch. – New York; Chichester: Wiley, c1987. – xvi, 319p; 24cm. – (Wiley series on business strategy) Bibliography : p311-312. – Includes index ISBN 0-471-81309-5 : ?24.25 B87-50906 Zikmund, William G.. Marketing / William Zikmund, Michael D’Amico. – 2nd ed. – New York; Chichester : Wiley, c1986. – xvi, 764p : ill(some col.), 2 col.maps; 27cm Previous ed.: 1984. – Includes index ISBN 0-471-82198-5 : ?33.70 B87-18885 658.8 – Marketing. Agreements. NegotiationMcCall, J. B.. Marketing by agreement : a cross-cultural approach to business negotiations / J.B. McCall and M.B. Warrington. – Chichester: Wiley, 1986, c1984. – x, 274p : ill; 23cm Originally published : 1984. – Bibliography : p261-265. – Includes index ISBN 0-471-91161-5 (pbk) : ?11.95 B87-17693 658.8 – Marketing by non-profit making organisationsKotler, Philip. Strategic marketing for nonprofit organizations. – 3rd ed. / Philip Kotler, Alan R. Andreasen. – Englewood Cliffs; London Prentice-Hall, c1987. – xvi, 670p; 24cm. – (The Prentice-Hall series in marketing) Previous ed.: published as Marketing for nonproject organizations. 1982. – Includes index ISBN 0-13-851205-1 : ?42.10 B88-04807 658.8 – Marketing by small firms – ManualsLindberg, Roy A.. The marketing book for growing companies that want to excel / Roy A. Lindberg and Theodore Cohn. – New York; Wokingham: Van Nostrand Reinhold, c1986. – 226p : ill; 24cm Includes index ISBN 0-442-21838-9 : ?35.75 B87-30525 658.8 – Marketing. CommunicationTurner, Stuart. Thorsons guide to making business presentations: practical advice on preparation and delivery / Stuart Turner. – Wellingborough Thorsons, 1986. – 96p; 22cm Includes index ISBN 0-7225-1228-7 (pbk) : ?3.99 B86-13711 658.8 – Marketing. Decision making – Case studiesKerin, Roger A.. Strategic marketing problems : cases and comments / Roger A. Kevin and Robert A. Peterson. – 4th ed. – Boston [Mass.]; London: Allyn and Bacon, 0987. – xv, 735p : ill, lmap, facisms; 24cm Previous ed.: 1984. – Includes bibliographies ISBN 0-205-10333-2 (cased) : No price ISBN 0-205-10553-X (pbk) : ?15.95 B87-24325 658.8 – Marketing – ManualsCohen, William A.. Developing a winning marketing plan / William A. Cohen. – New York; Chichester: Wiley, 0987. – ix, 324p : ill, forms; 25cm. – (Wiley series on business strategy) Includes index ISBN 0-471-84529-9 : ?22.90 B87-48844 658.8 – Marketing. TechniquesDeran, Elisabeth. Low-cost marketing strategies field-tested techniques for tight budgets / Elisabeth Deran. – New York; London: Praeger, 1987. – ix, 151p : facsims, lform; 25cm Includes index ISBN 0-275-92341-x : ?34.95 B87-22414 658.8 – Marketing. Use of telephonesWeitzen, H. Skip. Telephone magic : how to tap the phone’s marketing potential in your business / H. Skip Weitzen. – New York; London: McGraw-Hill, 1987. – 192p : ill; 24cm Includes index ISBN 0-07-069124-x : ?17.95 B87-18244 658.8 – Professional services. MarketingWilson, Aubrey. Practice development for professional firms / Aubrey Wilson. – London : McGraw-Hill, c1984. – xvi, 232p : ill, forms; 26cm Bibliography : p221-223. – Includes index ISBN 0-07-084761-4 : ?15.95 B84-20556 58.8’0023’41 – Great Britain. Marketing. Personnel. RecruitmentSales & marketing appointments. – [Feb. 1986?]-. – Luton (Georgian House, 31 Upper George St., Luton, Beds., LUI 2RO) : ISE Publications, for the Institute of Sales & Marketing Management, 1986-. – v. ports; 30cm Monthly. – ‘Published… in conjunction with Sales & Marketing Management’ ISSN 0268-5922 = Sales & marketing appointments No price B87-520536 |
658.8’0028’5416 – Marketing. Applications of microcomputer systemsParkinson, Lynn K.. Using the microcomputer in marketing / Lynn K. Parkinson and Stephen T. Parkinson. – London: McGraw-Hill, 0987. – ix, 158p : ill; 25cm. – (The McGraw-Hill marketing series) Includes index ISBN 0-07-084163.2 (pbk) : ?9.95 B87-08933 658.8’0028’553 – Business firms. Marketing. Applications of microcomputer systems. Spreadsheet packagesWest, Alan. Spreadsheet marketing / Alan West. – Aldershot : Gower, c1987. – [224]p; 25cm ISBN 0-566-02663-5 : ?25.00 : CIP confirmed B87-00514
658.8’003’21 – Marketing – EncyclopaediasJefkins, Frank. International dictionary of marketing and communication / by Frank Jefkins. – Glasgow: Blackie, c1987. – vii, 391p; 23cm ISBN 0-216-92254-2 : ?49.00 B87-35343 658.8’005 – Marketing – SerialsIrish marketing review. – Vol.l (spring 1986)-. – Dublin (c/o College of Marketing and Design, Parnell sq., Dublin 1) : Irish Marketing Review Society, 1986-. – v : ill; 30cm Annual No price B87-15783 Marketing trends : an international review from A.C. Nielsen Company. – No. I (1979)-. – [England?] Nielsen, 1979-. – v.: col.ill; 30cm No price B87-47329 What’s new in marketing. – Mar. 1986-. – London (Morgan-Grampian House, Calderwood St., Woolwich, SE18 6QH) : Morgan-Grampian, 1986- – v.: ill (some col.); 31 cm Monthly. – Description based on : Apr. 1986 issue ISSN 0269-2058 = What’s new in marketing : ?22.00 per year B87-44472
658.8’00722 – Marketing – Case studiesSimmonds, Kenneth. Short marketing cases / Kenneth Simmonds. – Oxford: Philip Allan, 1987. – vii, 103p ill; 23cm ISBN 0-86003-544-1 (cased) : No price ISBN 0-86003-646-4 (pbk) : No price B87-54846 Spurr, Ian. Case studies in marketing / Ian Spurr and Jerry Forrester. – London: Pitman Publishing, 1987. – [96] p : ill; 23cm ISBN 0-273-02647-x (pbk) : ?4.95 : CIP confirmed B87-15193 Strategy & marketing : a case approach / [edited by ] Kenneth Simmonds. – 2nd ed. – Oxford : Philip Alan, 1986. – xiv, 265p : ill, lmap; 25cm Previous ed.: 1982 ISBN 0-86003-543-3 (cased) : ?29.00 ISBN 0-86003-645-6 (pbk) : ?9.95 B86-20060 658.8’0076 – Marketing – Questions & answersDoust, Peter. Fundamentals of marketing / Peter Doust. – London: Financial Training, 1986. – ix, 134p : ill; 24cm. – (Marketing questions & answers) Includes index ISBN 1-85185-000-7 (pbk) : ?6.95 B87-29055 Doust, Peter. Marketing management : planning and control / Peter Doust. – London : Financial Training, 1986. – viii, 115p : ill; 24cm. – (Marketing questions & answers) Includes index ISBN 1-85185-005-8 (pbk) : ?7.95 B87-28740 658.8’00941 – Great Britain. Marketing by business firms, 1830-1940Markets and bagmen: studies in the history of marketing and British industrial performance 1830-1939 / edited by R.P.T. Davenport-Hines. – Aldershot: Gower, c1986. – xii, 204p : ill, forts; 24cm. – ([Business history series]) Includes index ISBN 0-566-05066-8 : ?18.50 B86-20767 658.8’110952 – Japan. Marketing – For American businessmenCzinkota, Michael R.. Japan’s market: the distribution system / by Michael R. Czinkota and Jon Woronoff. – New York; London: Praeger, 1986. – xiv, 145p ill; 25cm Bibliography : p131-136. – Includes index ISBN 0-275-92142-5 : ?30.95 B87-37842 658.8’0096 – Africa. MarketingMalumo, Siyanga. Introduction to marketing in Africa / Siyanga Malumo. – London: Macmillan, 1986. – [336]p : ill; 22cm Includes index ISBN 0-333-42118-3 (pbk) : No price : CIP confirmed B86-04938
658.8’02’0973 – United States. Marketing. PlanningAbell, Derek F.. Strategic market planning : Problems and analytical approches / Derek F. Abell, John S. Hammond. – London : Prentice-Hall International, c1979. – xii, 527p : ill, lmap, forms; 23cm Includes index ISBN 0-13-851049-0 (pbk) : ?15.95 B87-47523 658.8’024657 – Marketing – For accountancyCongram, Carole A.. The accountant’s strategic marketing guide / Carole A. Congram, Ruth l. Dumesic. – New York; Chichester: Wiley, c1986. – xiii, 193p; 24cm Bibliography : p173-177. – Includes index ISBN 0-471-84732-1 : ?28.95 B87-23974 Williamson, R. J.. Marketing for accountants and managers / R.J. Williamson. – 2nd ed. – London Institute of Cost and Management Accountants, 1984. – xiv, 273p : ill; 22cm Previous ed.: London Heinemann for the Institute of Cost and Management Accountants, 1979. – Bibliography: p251-252. – Includes index No price (pbk) B87-03139 |
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